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​Major Healthcare Developments This Week - #19​
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​1. Government unveils draft rules to take terminally ill-off life support
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The “Guidelines for Withdrawal of Life Support in Terminally Ill Patients” aim to provide clarity on an ethically complex issue. By ensuring informed decisions, protecting patient dignity, and involving multiple medical professionals, the government is taking a balanced and humane approach to life support decisions

To read more, please click here:

​https://thedoctorpreneuracademy.com/2024/10/01/government-unveils-draft-rules-to-take-terminally-ill-off-life-support/​

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​2. India Becomes Affiliate Member of the International Medical Device Regulators Forum: A Major Milestone for Global Harmonization
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India has joined the International Medical Device Regulators Forum (IMDRF) as an affiliate member, paving the way for harmonized medical device regulations. This strategic move strengthens India's regulatory framework, enhances global collaboration, and boosts the competitiveness of Indian manufacturers in international markets. By aligning with global standards, India aims to ensure better public health outcomes and foster innovation in the medical device sector.

To read more, please click here:

​https://thedoctorpreneuracademy.com/2024/10/04/india-becomes-affiliate-member-of-the-international-medical-device-regulators-forum-a-major-milestone-for-global-harmonization/​

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3. WHO approves first mpox diagnostic test for emergency use

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The WHO has granted emergency use approval for Abbott’s Alinity m MPXV assay, the first diagnostic test for Mpox. This real-time PCR test will enhance diagnostic capabilities in regions facing Mpox outbreaks, ensuring early detection and timely treatment. With additional tests under evaluation, the WHO aims to expand global access to essential diagnostic tools.

To read more, please click here:
​https://thedoctorpreneuracademy.com/2024/10/04/who-approves-first-mpox-diagnostic-test-for-emergency-use/
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​4. Persons with disabilities seek inclusion in the AB-PMJAY scheme without any income, age criteria
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The National Disability Network has called on the Indian government to include persons with disabilities in the Ayushman Bharat PM-JAY scheme without income or age restrictions. This would help bridge the healthcare equity gap by offering financial relief to PwDs, who often face significant medical expenses that push them into poverty. Inclusion in the scheme is essential for reducing the cost burden and promoting holistic development for disabled individuals.

To read more, please click here:

​https://thedoctorpreneuracademy.com/2024/10/04/persons-with-disabilities-seek-inclusion-in-the-ab-pmjay-scheme-without-any-income-age-criteria/
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​5. Sion Hospital's Breast Milk donation saves over 10,000 newborns Sion Hospital's breast milk donation program, the first of its kind in Asia, has saved over 10,000 newborns in the past five years. By collecting breast milk from over 43,000 donors, the hospital supports premature and low-birth-weight infants. The milk is safely processed and distributed, helping thousands of babies each year. This initiative has set a benchmark for neonatal care in India.
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To read more, please click here:

​https://thedoctorpreneuracademy.com/2024/10/04/sion-hospitals-breast-milk-donation-saves-over-10000-newborns/​

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Subject in Focus

Building Strong Healthcare Teams for Better Patient Outcomes

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​Healthcare professionals work daily to save lives and manage patient care, but healthcare institutions must operate like any other organization. Effective team-building in healthcare is crucial for enhancing both patient outcomes and workplace satisfaction. Strong teams ensure clear roles, better communication, and reduced medical errors, all of which contribute to faster patient recovery and reduced burnout among caregivers.

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​Key pillars of team-building in healthcare:
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1. Confidence: Essential for leadership and fostering trust among patients and teams.
2. Transparency: Ensures open communication, preventing errors and improving care.
3. Trust: Critical for handling emergencies and fostering a positive working environment.
4. Cohesion: Ensures all team members work together smoothly.
5. Sacrifice: Healthcare workers often go above and beyond, and teams must be prepared to do so.

Effective strategies for building strong healthcare teams include ongoing training, encouraging open communication, working on feedback, assigning clear roles, and conducting internal performance assessments.

In summary, strong healthcare teams not only improve patient outcomes but also create a more supportive and efficient work environment for healthcare professionals.
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The Doctorpreneur Academy:
Quote From Legends in Medicine and Entrepreneurship

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Brief:
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​“The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age” by Robert Wachter explores the transformative effects of digital technology on the healthcare system. Wachter, a renowned physician and leader in health IT, critically examines the promises and pitfalls of electronic health records (EHRs), artificial intelligence, and other technological innovations in medicine. He argues that while digital tools have the potential to improve efficiency, accuracy, and patient outcomes, they also bring new challenges, including physician burnout, depersonalization of care, and technical errors that can harm patients. Through real-world case studies and expert insights,
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Wachter illustrates both the hope and the unintended consequences that come with the rapid digitalization of healthcare. Ultimately, the book calls for a more balanced and thoughtful approach to integrating technology into medicine to ensure it benefits both patients and healthcare

Doctorpreneur Power Capsules

Breaking Down Marketing Campaigns for Doctors

Marketing in the healthcare sector is crucial for building a strong brand, engaging patients, and growing your practice. Just like in other industries, healthcare marketing campaigns come in many forms, each designed to address specific needs and goals. Here’s how different types of marketing campaigns can apply to doctors and healthcare professionals:
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➤ By Purpose:

1. Patient Awareness: Introducing new services or specialties to the community, like a new treatment option or diagnostic tool.
2. Patient Acquisition: Attracting new patients through targeted outreach campaigns, such as online appointments or health check-up drives.
3. Upselling/Cross-selling Services: Encouraging current patients to try additional services, such as preventive screenings or wellness programs.
4. Patient Referral: Rewarding existing patients for referring others through referral programs.
5. Health Program Launch: Promoting the introduction of new health programs, like vaccination drives or mental health workshops.
6. Building a Health Community: Fostering a sense of community by sharing health tips, success stories, or offering support groups for patients.
7. Patient Retention: Engaging existing patients with follow-up care, personalized health reminders, or wellness tips.
8. Reconnecting with Patients: Encouraging patients who haven’t visited in a while to return through check-in calls, emails, or special offers.
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➤ By Channel:

1. SEO: Optimizing your healthcare website to rank higher for services like "best neurosurgeon near me" or "telemedicine consultations."
2. Content Marketing: Sharing informative blog posts, health guides, or success stories to engage patients and establish your authority in the medical field.
3. Social Media Marketing: Engaging with patients via platforms like Instagram, LinkedIn, or Facebook by sharing health tips, doctor Q&A sessions, or patient testimonials.
4. Paid Search: Running targeted ads on Google for specific healthcare services such as “orthopedic consultation” or “pediatric care.”
5. Display Advertising: Featuring banners on medical platforms or healthcare forums.
6. Email Marketing: Sending newsletters with health tips, updates about your practice, or information about upcoming health drives.
7. Messenger Marketing: Using platforms like WhatsApp or Messenger to answer patient queries or book appointments.
8. Affiliate Marketing: Partnering with health-focused businesses like fitness centers or pharmacies to cross-promote services.
9. Influencer Marketing: Collaborating with health influencers, fitness experts, or wellness bloggers to promote your practice.
10. Video Advertising: Sharing video tutorials on health topics or testimonials from satisfied patients.
11. Audio Advertising: Featuring ads on healthcare podcasts or local radio stations discussing health awareness campaigns.

➤ By Market:
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1. B2B (Business-to-Business): Partnering with other healthcare providers or organizations to offer specialized services or consultations, such as hospital partnerships or corporate wellness programs.
2. B2C (Business-to-Consumer): Directly marketing to patients seeking health services like consultations, surgeries, or therapy.

➤ By Duration:
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1. Long-term Campaigns: Continuous efforts to build your brand, such as running an ongoing blog or content series on preventive healthcare.
2. Short-term Campaigns: Time-limited campaigns like seasonal flu shots or free dental check-up camps.

➤ By Region:
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1. Local Campaigns: Focusing on a specific geographic area like promoting your clinic's services within your city or neighborhood.

2. International Campaigns: Offering services to international patients through telemedicine or medical tourism.

3. Localization Campaigns: Adapting your marketing messages to fit the local culture, language, or healthcare practices of specific regions.
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.Which Type of Campaign is Right for Your Practice?

Choosing the right campaign depends on your goals. Are you looking to attract new patients? Retain current ones? Or perhaps you want to introduce a new service? The key is to tailor the campaign based on your target audience and desired outcome.

🚀 Our Content For This Week 1. Our Expert Facilitators Session: ​​ ​In this session we will be discussing about "How to Start and Run an Ayurvedic Clinic/Hospital Successfully." ​ ​Our expert speakers Discussed This Key Topics to be Covered: ​1. Steps to start an Ayurvedic clinic or hospital. 2. Managing finances and setting up a sustainable practice. 3. Essential therapies like Panchakarma and how to incorporate wellness programs. 4. Legal and regulatory guidelines for running an Ayurvedic practice. 5. Challenges in managing chronic diseases and how Ayurveda can help.​ ​ ​​Here is the Link - https://youtu.be/Xkrj03XzXIw​ ​ ​2. Our Success Stories Interview - ​​ ​In this episode of Hall of Fame Interviews, we sit down with Dr. Sandeep Gupta, a pediatrician who has successfully transitioned into a content creator, helping him grow his practice and personal brand. ​Here is the Link - https://youtu.be/Mtwijf4UIWY​ ​ ​3. Our Viral Shorts:- ​ ​CPR was invented in 1960.🤣🤣 ​ Here is the link : https://youtube.com/shorts/plz1NPzrevE​ i 4. Our Instagram Testimonial: ​The insights I've gained about AI in healthcare have empowered me to share knowledge and engage with others in the field. 💬 ​​ Recently, she had the chance to showcase this in an interview in Dubai, part of the Health 2.0 program. 🎤 Click Here : https://www.instagram.com/reel/DA7Uu8vpYkI/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==​ ​ 5. Our Reel Contents On Instagram - ​ ​The amazing process of blood clotting! 🩸🛡️ Your body’s natural defense to prevent excessive bleeding. Click Here - https://www.instagram.com/reel/DA4sdKlM3B7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==​ Subscribe NOW

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